Assertiveness – The Myths & The Mastery

Assertiveness – The Myths & The Mastery


The truth is that in our professional lives we don’t get what we deserve, need, or even want – we get what we ask for.  Do you ever feel that you are being taken advantage of?  Achieving success in this increasingly interdependent workplace of the 21st century requires a new set of core competencies and the ability to effectively assert oneself to get your needs met while maintaining and even enhancing the quality of the relationship is near the top of the list. 

In this 4-hour course, you will learn proven, practical strategies and techniques that will optimize the effectiveness of one’s verbal communications. 

This course is designed for anyone who is seeking to achieve better results dealing with people or anyone who is just looking to get his or her needs met more consistently. 

Content Overview 

  • The most common reasons that most people fail to assert themselves. 

  • Understanding the Passive – Assertive – Aggressive continuum. 

  • The price of being too nice and the inevitable consequences of aggressive behavior. 

  • The critical difference between being aggressive and being assertive. 

  • The vital emotional intelligence (EQ) - assertiveness connection. 

  • The key principles of developing and sustaining productive relationships. 

  • The key principles and practices of effectively providing behavior-changing Feedback. 

  • How to gain Influence with people and win them over to your way of thinking. 

  • How to assert oneself in a manner people will listen, believe, understand, and remember what you say. 

  • How to disagree without being disagreeable. 

  • How to plan and prepare for your assertion quickly and effectively. 

  • How to say No, without feeling guilty, indebted, or hurting the relationship. 

  • A step-by-step process as to how to deliver four different types of assertiveness statements. 

This course is designed to be an interactive experience. Participants should expect to interact with the instructor and other participants.    

Participants are advised to have access to a desktop/laptop/tablet with a webcam and microphone, as well as a reliable internet connection.     


Delivery Method: Virtual Session – Zoom Meeting 

Course Fee Includes: Access to the course, course materials, and a digital certificate upon completion.  

Sharing a single registration between two or more individuals is not permitted. Please register each person that will be in attendance.


There are no prerequisites for this session. 

Who Should Attend

Anyone who is seeking to achieve better results dealing with people. Anyone who is just looking to get his or her needs met more consistently. 

Technical Requirements

  1. Computer or laptop

    • This course will involve on-screen interaction with your instructor and classmates, reading/viewing on-screen content (slides or videos), and interacting via typing with questions or responses. For this reason, cellphones may not be adequate. 

    • Windows 10 or Mac iOS. 

  1. Webcam (Mandatory)– in order to engage and collaborate, participants will be expected to have their webcams on for the duration of the class

  2. Microphone (Mandatory)

  3. Internet connection- For best results, you will want to ensure you have an internet connection with an upload/download speed of 3-5 Mbps. You can test your internet speed here. The minimum recommended speed is 1.5 Mbps, but anything below 3 Mbps may result in loss of quality or buffering. Ideally hardwired connection versus wireless for stability - connect your computer directly to your router using an ethernet cable, rather than using your home wi-fi.

  4. A quiet space with minimal distractions –The microphone will be engaged for interactive sessions. Please plan to be fully engaged in the class and clear your work schedule just as you would for the in-class program.

  5. Comfortable chair